The Young Executive V.I.P. Silent Auction is the Perfect Opportunity for Mentees to Network, Bid, and Win by Vicky Sullivan

The 13th Annual Young Executive V.I.P. Silent Auction will be held on May 13th from 6-9 p.m. at USA Today. This is one of our most talked about and anticipated AWNY fundraising events of the season. It is a great opportunity for young executives new to the industry to network with their peers and bid on time with some of the most accomplished high level advertising executives. Be sure to check out our list of 60+ participating V.I.P.s. Tickets are $25 for members and $35 for guests and can be purchased online. We encourage all of our mentees to attend this event. There will be raffle drawings for awesome prizes such as a Tiffany necklace, a Martha Stewart gift basket, and much more. All attendees will receive a gift bag.

Don’t be Another Vendor: Become The Trusted Advisor by Vicky Sullivan

I recently came across a must-read book for anyone looking to succeed in a client related field entitled The Trusted Advisor by David H. Maister, Charles H. Green, and Robert M. Galford. This book was a recommended to me by the Managing Director at 360i when I was an intern at the company and it changed the way I approach business. The simple concept of genuine trust is the ultimate solution to winning a client's business, keeping it, and getting glowing recommendations. It can result in rewards such as higher job security/pay and happier working conditions. No matter where you are in your career, I guarantee that this book and its 5-step process will change the very way you approach your business relationships.

Perhaps, the most successful way of doing business is reminiscent of a simpler time. In the old days, the people you would do business with on a daily basis would be the same people you would consider your personal friends or trusted advisers. For example, you would go to your local pharmacist or grocer with a personal crisis unrelated to their business. This is the ideal way to be viewed by your clients. The revolutionary knowledge found in The Trusted Advisor will help you achieve this goal.

Best of the Best Business Books for the Ages

A newsletter from TheLadders.com recently resurfaced a 2008 article by Dan Coughlin featuring his list of most important business books. Here is an excerpt:

Best of the Best Business Books for the Ages
Filed on December 8, 2008 on TheLadders.com

I decided to choose ten topics (ok, actually fourteen), select one book for each topic and then provide a brief explanation as to why I selected it.

Productivity
Less is More by Jason Jennings. Jason is the master at finding companies that are truly productive, narrowing his list to the absolute best of the best and then immersing himself into... Click Here to Read More...

If you would like to share ideas and suggestions with the AWNY Mentoring Program, please email us at awnymentoring@gmail.com.