Lyle, an experienced mentor, realized that her anticipated agenda would have to be scrapped to deal with this new, urgent development. Adrienne was adamant that she wanted to continue with the program, and that she would be relying on it even more to help her develop and execute a new short-term and long-term plan. When Lyle got back from lunch, she got the news that her position, among others, also had been eliminated, effective immediately. What a beginning!Adrienne and Lyle continued to have mentoring meetings - in diners in NJ, in cafes in New York and then via phone conversations when Adrienne went home to Houston to explore employment opportunities there. They both encouraged one another to investigate other specialties within media, as advertising sales positions were continuing to disappear. Adrienne networked through colleagues and friends and worked as an Independent Contractor managing regional marketing promotions. Lyle, who had established her own company in 2007 for freelance sales and marketing projects, became an independent representative for her former employer and an out-of-home college media company. These were short-term solutions for both women, but important steps that generated cash flow and built confidence.

As of December, Adrienne continues to do contract work as a marketing manager and has launched theblvdmag.com, an online magazine catering to the lifestyle of the culturally aware twenty-somethings in the greater Houston area. Lyle’s client base has expanded beyond ad sales to include an outplacement services company, Bloomingdale’s, the US Census and a nonprofit dance company.
Adrienne said, “The AWNY mentoring program afforded me the opportunity to meet a dynamic mentor who helped guide me through this challenging year.” Lyle said, “I can’t wait to see what happens in the AWNY Mentoring 2010 program!”

In today’s dynamic advertising landscape, it has become increasingly important for Senior Managers to stay up to date with the latest concepts within our industry. The constant learning of new technology, new methods of communication within an organization, new perspectives on where our industry is going, and what other ways exist to make us better managers, overall are elements that correlate highly to a successful growing firm today.

Fran Hauser, President of Digital for the Time Inc. Style and Entertainment Group,was interviewed by Cheryl Darmanin, Sr. Director of Account Management at Yahoo, at Yahoo as the first speaker for an exclusive Mentors/Mentees breakfast meeting series at Yahoo on June 9th. Fran oversees all business, sales, product development and production functions for the digital products of the PEOPLE Brand, Entertainment Weekly, In Style and Essence. She joined PEOPLE Digital as General Manager in February 2006. She shared incredible insights into the life of a leader, and how one can grow into a leadership role, and answered questions from the floor. Below are questions and answers from the event. 
and for time for my family. Every Sunday to this day, I see my family. We spend time together. At first you say, ‘Oh. I’m going to get back on Monday and have 200 e-mails, so let me just get some of that done now.’ But then you realize that you get sucked into that and that it is, in fact, okay to wait until Monday. By scheduling that time, you can make sure that you fulfill your work life balance. It is important not to get sucked into the weeds.









