Tuesday, August 24, 2010

Gina Garrubbo, EVP at BlogHer, Speaks to AWNY’s Mentoring Community

On August 18th, the AWNY Mentoring Community met for breakfast at Yahoo! Chair of the AWNY Mentoring Committee and President of TRY Coaching, Terry Yoffe, gave the opening words and introduced our special guest, Gina Garrubbo, EVP at BlogHer. Committee member, Cheryl Darmanin, Senior Director of Account Management at Yahoo! prompted Gina with questions about how mentoring has shaped her successful career.

Gina spoke of two different types of mentors. The kind that supports you in the traditional sense and the kind that pushes you to your limits through tough love. Both have played a significant role in how Gina approaches both corporate life and motherhood. One of her biggest suggestions to finding happiness as you climb the corporate ladder was to choose your bosses carefully by always working for people who share your values. She also told the group about the importance of involving your children in your work life by showing them what your work is all about and sometimes even having them visit the office.

As described on Blogher.com, since 2005, BlogHer's mission has been "to create opportunities for women who blog to gain exposure, education, community and economic empowerment." In a recent article in Ad Age about the record-breaking BlogHer 2010 Convention, Gina was quoted saying, "[The BlogHer woman] wants to know what's happening. [Marketers] have to give her greater value, they have to be authentic, and they have to listen to her. If the brand brings something of value to this woman, she will love that brand and advocate for that brand -- in her words, in her way."

Thank you Gina Garrubbo for the gift of your time and advice. Keep up the excellent work at BlogHer!

*For more information on being a member of AWNY and participating in the 2011 Mentoring Program, visit AWNY.org or call the offices at 212-221-7969.

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