I recently came across a must-read book for anyone looking to succeed in a client related field entitled The Trusted Advisor by David H. Maister, Charles H. Green, and Robert M. Galford. This book was a recommended to me by the Managing Director at 360i when I was an intern at the company and it changed the way I approach business. The simple concept of genuine trust is the ultimate solution to winning a client's business, keeping it, and getting glowing recommendations. It can result in rewards such as higher job security/pay and happier working conditions. No matter where you are in your career, I guarantee that this book and its 5-step process will change the very way you approach your business relationships.Perhaps, the most successful way of doing business is reminiscent of a simpler time. In the old days, the people you would do business with on a daily basis would be the same people you would consider your personal friends or trusted advisers. For example, you would go to your local pharmacist or grocer with a personal crisis unrelated to their business. This is the ideal way to be viewed by your clients. The revolutionary knowledge found in The Trusted Advisor will help you achieve this goal.
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