Members' Suggestions: Modern Mentoring Q & A

Ruby Gottlieb, Director of Learning & Development Initiatives at Horizon Media Inc., shared with us an article recently published in The New York Times Jobs section on how the modern mentee has gone from being a silent partner to a contributor of ideas and even a reverse mentor. Here is an excerpt:

A Modern Mentor Is a Listener, Too by Eilene Zimmerman
Published on June 4 2010 in The New York Times

Traditionally, a mentor has been someone senior to you who helps you build skills and make connections. Although that definition generally still holds, the boundaries have changed somewhat, says Lois J. Zachary, president of Leadership Development Services in Phoenix and author of “The Mentee’s Guide: Making Mentoring Work for You.”

“The mentee or protégé has gone from being a passive learner — where the mentoring is done to you as you sit at the foot of the master — to an active learner who directs the process,” Ms. Zachary says. “It’s much more collaborative now; there is more precision and structure.”
Click Here to Read More...

If you would like to share ideas and suggestions with the AWNY Mentoring Program, please email us at awnymentoring@gmail.com.

Best of the Best Business Books for the Ages

A newsletter from TheLadders.com recently resurfaced a 2008 article by Dan Coughlin featuring his list of most important business books. Here is an excerpt:

Best of the Best Business Books for the Ages
Filed on December 8, 2008 on TheLadders.com

I decided to choose ten topics (ok, actually fourteen), select one book for each topic and then provide a brief explanation as to why I selected it.

Productivity
Less is More by Jason Jennings. Jason is the master at finding companies that are truly productive, narrowing his list to the absolute best of the best and then immersing himself into... Click Here to Read More...

If you would like to share ideas and suggestions with the AWNY Mentoring Program, please email us at awnymentoring@gmail.com.

Taking it to the Next Level by Lori Wigler

A topic Beth and I have discussed is motivating a team and leading key people to the next level in their careers. While some things are easy to measure (e.g. understanding media and using tools), it’s difficult to teach someone how to think “big picture”, to be “strategic”, and to think from a “holistic brand perspective”. I've been struggling with this task as I prepare my Account Executive for the next level. Beth gave me great suggestions and I recently put one to immediate use with a twist!

If a team member's work is not up to par or has errors, rather than fixing it for them or pointing out the issues, inform the employee that it isn't client ready. Direct the employee to spend more time with the project to find the mistakes. For example, I recently set up time with my Account Executive for something I call “Supervisor School”. I gathered a few recently completed emails or projects which I had revised. We spent about an hour going through four examples and talked about why I made revisions from a bigger picture perspective. Some of my key rules:

• Always ask why: we often are working at such a fast pace that we become task oriented vs. thinking about the big picture. You should attain the objective and end goal for each project. This will ensure the employee is always thinking about the next steps and will ask the right questions.
  

• 5 W’s (who, what, where, when, why & how): think back to elementary school--does the final project address all of these key points clearly? For example, who is the consumer/demo? What is the objective? How will we achieve it? These are basics, but are imperative for discussions.
  


• Get back to the clients' initial requests: have we answered it in the simplest terms? For example, we were asked for cancellation dollars and the AE provided a very detailed spreadsheet that highlighted by quarter, media type, etc. However, it failed to include a bottom line. While all the details were pertinent, we could have provided this as back-up and simply provided the bottom line amount to most efficiently answer the initial question.
  

This process helped set the precedence for my Account Executive of what the next level entails. I also made her aware that in the future, she should expect that I wouldn’t fix her work and instead have her spend more time with it. This process allowed me to set up my expectations upfront. My AE’s reaction to “Supervisor School” was incredibly positive. It was clear that I was invested in her growth and wanted to see her succeed. I have seen immediate positive changes in her work.

Joining AWNY for Mentoring by Lori Wigler

My name is Lori, I’m 33 years old, have been working in media for about 9 years and have been happily working at the same company for over 7. While I have had great managers, I never connected with an official mentor. I joined AWNY this year based on a co-worker’s recommendation of the AWNY mentorship program.

After applying to the mentoring program, I soon received a helpful welcome package with my mentor, Beth Egan’s, resume. I was overwhelmed by Beth’s success in the industry. She is currently a Managing Partner at Mediaedge, but once held a position similar to where I am in my career now. The similarity gave me an immediate sense of connection to her and made my long-term goals seem realistic. I asked around and was thrilled at the reaction when I mentioned Beth’s name. I was told she was “real”, “great to work with” and a “great person”. While I’ll always make my own judgments about people, her great reputation just furthered my excitement about starting our mentor/mentee relationship.

Beth and I first met at the AWNY kick-off breakfast. I was standing in line to get coffee and although I had no idea what she looked like, I instantly smiled at the woman getting in line behind me. It was Beth! Although I had some pre-conceived notions about top management at other agencies, Beth seemed the complete opposite of all of those things- we made plans to have lunch the following week near my office and we arrived at the same time- 15 minutes early.

We both admitted that we’re new to a mentor/mentee relationship and we weren’t exactly sure how to structure our conversations. This actually made me feel comfortable just speaking, without a set agenda. Beth was a great listener and she even wrote down some things to send me following our lunch. I’ll share the outcome of our meetings soon...

Members' Suggestions: Professional Skills Article

Lynn Zalokar, Membership Manager of AWNY, shared with us an article recently published on MSN Careers that talks about professional skills everyone should learn. Here is an excerpt:

What They Should Have Taught You in School
Filed on Feburary 24, 2010 on MSN Careers with Career Builder

From not knowing how to balance a checkbook to handling a tough boss, many schools don't teach their students how to deal with basic issues they will encounter in their career. We asked employees and employers what skills they wish were taught in schools to see what they thought were the most glaring omissions. Click Here to Read More...

If you would like to share ideas and suggestions with the AWNY Mentoring Program, please email us at awnymentoring@gmail.com.

Members' Suggestions: Mentoring Article on Financial Times

Ruby Gottlieb, Director of Learning & Development Initiatives at Horizon Media Inc., shared with us an article recently published in Financial Times that talks about mentoring and its application in all situations. Here is an excerpt:

The Careerist: Mentoring by Rhymer Rigby
Published on January 24 2010 in Financial Times

Viewers of The X Factor television talent show in the UK will be used to hearing judges like Simon Cowell and Cheryl Cole talk about “mentoring” their new acts. Indeed, whether you are dealing with boy bands or bankers, there is more to mentoring than just pep talks and pointing out directions to the nearest pub. Click Here to Read More...

If you would like to share ideas and suggestions with the AWNY Mentoring Program, please email us at awnymentoring@gmail.com.

Welcome to the 2010 AWNY Mentoring Program Community by Terry Yoffe, Mentoring Program Chair

And what a year 2010 promises to be. This year we have paired 113 mentees and 113 mentors, the most paired since the mentoring program began 13 years ago.

When we started this program no one ever dreamed that it would have evolved into what it is today. The numbers speak for themselves which is a true testament to AWNY, its members and the dedication of those people that help create the best program ever year in and year out.

Each year the mentoring committee looks back and assesses what we did well and where we can improve and then we go to work, making it happen. Two years ago we created our AWNY mentoring blog because we felt that there was a need for community within our program and what better way to bring mentees and mentors together than through a blog. We have been perfecting it each year and in the coming year we will have many wonderful stories, suggestions, resources and information to share with you.

This year we have changed our application forms, making it easier for both mentees and mentors to be more specific about who they would like to be paired with. And this year we are offering Reverse Mentoring to those that would like to share knowledge; a young professional sharing the newest and latest technology information with a more senior professional.
And even our Kick Off breakfast on Tuesday, February 2nd will have a different format than past years. This year we are going to separate the mentees and mentors and have a Q&A for each group so that mentees can get better acquainted with the program and the mentors can learn more about their roles.

Yes, 2010 is promising to be a championship year for the AWNY Mentoring Program because each of you has made it happen with your continued support of our community and each year we are reaching new heights.

On behalf of the entire Mentoring Committee and Program I want to say THANK YOU for reaching out and giving of your expertise, experience, time and energy, whether you are a mentee or mentor, to truly making a difference.

In closing, I will remind you of our tag line: LEARN, SHARE, GROW and that is what I hope for each of you this coming year.

With Appreciation and Gratitude,

Terry Yoffe & the Entire Mentoring Committee

Share: Fran Hauser answers more questions!

Fran Hauser graciously volunteered to answer a few questions after speaking at the Leadership Breakfast Series in June. The following are Fran's answers to two questions posted by our blog readers.

Q. As a woman with an impressive job who has climbed the career ladder to a spot that many of us aspire to reach someday, what do you see as your next steps? What are the next set of goals you'd like to achieve, either for yourself personally and/or your career?

A. I would like to run my own business one day. I think that would be an incredible next step in my career (although, I don't think I am quite there yet). I am still enjoying my current role too much. On the personal side of things, I would love to start a family.

Q. While managing 150 people at age 27 at Coca Cola, you obviously grasped some key principles of management at a young age. What are key pieces of advice for: 1) first-time managers and 2) young managers whosupervise older colleagues?

A. Key pieces of advice for first-time managers: learning how to delegate doesn't mean totally letting go (you still need to stay close enough to the situation to be aware of when you need to get involved). Remember that different people are motivated by different things (someby money, some by public recognition, some by being given exposure to senior management, etc..) so you need to adapt your style. Always take a step backand and revisit what success looks like for the business and/or for a specific project. Be specific with what your expectations are (especially with junior staff) sometimes to the point of working with them to sketch out a template of what the final product/presentation should look like.

Key pieces of advice for young managers who supervise older colleagues: identify what the older colleagues' strengths are that complement your "gaps" and let them know that you are really going to be relying on them for that. Do a lot of listening (make it clear that you respect their experience and their opinions) and earn their respect by delivering results.

Special thanks to Fran Hauser & Cheryl Darmanin.

Grow: Mentor Q&A

Q. My Mentor is insightful but she is considerably older than I am and I wonder if someone in Middle Management might have a different perspective than she has as an Executive?

A. This is a very good question and you can ask this without fear of offending her. When one is interviewing it is a rather standard question to ask “If I am hired, what would success look like from 1. the boss’ perspective 2. the subordinate's perspective and 3. the President’s perspective. For instance your question could be framed as: "Since you have a number of different Middle Managers working for you, can you share what their criteria were for employees they recently promoted?"

Share: Where to Meet

Did you have a great first mentoring get-together? Looking for meeting inspiration? Trying to decide if you would benefit from a more structured mentoring relationship?

Comment on this post to share your ideas or pose questions regarding effective mentoring meetings.

Share: Your Ideas

How can we encourage more mentors to join the AWNY Mentoring Program in 2o09?

We'd love to hear your ideas - anything from increasing our promotional efforts to new outlets to find mentors. Comment on this post to share your thoughts. Thanks for the feedback!

Share: Your Questions, Comments, and Suggestions on the Kick-Off Breakfast

Thanks for attending the 2008 AWNY Mentoring Kick-Off Breakfast - It was great to see so many of you there!

We're interested in your initial feedback and suggestions, so feel free to comment on any of the following (plus some!):

• Thoughts, questions, or suggestions that you didn't get a chance to put forth at the Kick-Off Breakfast
• Recommendations for resources to include on this blog (your favorite books, blogs, RSS feeds, articles, etc.)
• Ideas for Mentee/Mentor activities - Share what you've been up to!

This blog will be updated regularly, so keep checking back for the latest AWNY Mentoring updates and inspiration.

If you have any questions about the AWNY Mentoring program, please contact Lynn Zalokar at lynn@awny.org or Terry Yoffe at terry@trycoaching.com.

Feel free to reach out to Allison Van Houten at awnymentoring@gmail.com if you have any questions about the blog.

Welcome to The New AWNY Mentoring Blog!

The new AWNY Mentoring Blog is the go-to destination for AWNY Mentoring updates, information and inspiration from both the Mentoring Committee and from you - the 2008 Mentoring Program participants. We encourage collective comments, feedback and new ideas that will help inspire ways to build a successful mentoring relationship. Come back often - Here's to mentoring success!